V-Metrics Systems Overhaul: UX, Retention & B2B Growth Design

A strategic overhaul of a health-technology platform serving consumer and institutional users. The project centred on redesigning system architecture, strengthening retention loops, and constructing a dual-channel growth strategy grounded in measurable ROI metrics.

Problem

The platform suffered from user-flow friction, churn spikes during onboarding, ambiguous data-disclosure sequences, and an absence of a structured growth framework. Institutional buyers lacked clear value-return pathways.

Approach

I conducted a complete systems audit of the user funnel, mapping friction nodes, behavioural drop-off patterns, and logic inconsistencies within the interface. Working through multiple iterations, I reconstructed core UX pathways, clarified the disclosure logic, and re-aligned interaction sequences with expected user cognition.

In tandem, I designed B2C and B2B go-to-market structures using cost-of-acquisition, lifetime value, and session-recovery thresholds as the principal levers for operational scalability.

Methods & Tools

• Systems-level UX architecture
• Funnel diagnostics
• Retention loop modelling
• B2B value-prop restructuring
• KPI frameworks (CAC, LTV, session recovery)
• Market design for dual-sided platforms

Outcome

• Reduced abandonment in key onboarding states
• Stronger trust mechanics through restructured data-disclosure logic
• GTM strategy with measurable acquisition and retention levers
• Clear operational blueprint for future scaling

Key Leverage

Integrated systems design with behavioural retention and business-model rigour, strengthening the platform's structural resilience and growth trajectory.